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Cannabis education should aim to normalize — not prevent — safe and legal use

theconversation.com March 14, 2021

Cannabis education should aim to normalize — not prevent — safe and legal use



Many of us grew up in a society that prohibited the use of cannabis. When cannabis was legalized in 2018, it was a major shift for most Canadians. How successful have we been in changing the mindset from it being an illegal and stigmatized drug to one that is legal and socially acceptable?

Education about cannabis has been inconsistent across Canada. Evidence to support the best approach for cannabis education and awareness campaigns is lacking and historically focused on risk-based messages to encourage people to “do not use.”

However, in this new legal environment we need to shift our focus to normalizing, or destigmatizing, cannabis use and educating on how to consume it responsibly and safely. While this shift was identified at the time of legalization, as a society we still have a ways to go to meet these goals.

With the goal of legalization to “protect public health and safety,” how do we make...


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