When the Covid-19 outbreak shut down all but essential business activities last spring, event planners in all industries had to adapt to a world without in-person gatherings for the foreseeable future. Many conferences and conventions had to be canceled, while some events were able to adjust and remain relevant in a virtual environment.
The cannabis industry felt the effects of the pandemic like any other, and one of the first events to be modified was the High Times Hemp Cup. Originally planned as a large festival-type affair to be held in Austin, Texas last March, organizers instead had to scrap the public event and announce the competition's winners in an online awards show.
For its signature series of High Times Cannabis Cup competitions, the company long known for its iconic namesake magazine documenting marijuana culture added a new element that brought the community directly into the mix again. With its People's Choice Series of events, launched in...
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